Shaggy & Friends

Overview

With a commanding presence, a distinctive voice that is recognizable throughout the world and titles such as artist, businessman, philanthropist and Grammy Award winner, Shaggy is and has been a forced to be reckoned with. A son of the brambly streets of Kingston, Jamaica, his discipline-which he credits to his military background-has been the foundation of his success.

Now at the peak of his career, Shaggy has been approached with various endorsement deals. This gave him the opportunity to flex his boardroom muscles, adding “businessman” to his repertoire. In 2009, he recorded single Fly High which was used in a television commercial for Ferrero Rocher’s Ice Cream Bar, Maxi King. Not only did he record the single to be used in the commercial, Shaggy also appeared in the 30 second advertisement. Fly High, which is available on iTunes and in rotation on MTV, was used for Ferrero’s trailer campaign on VIVA (a television network in Germany co-owned by Viacom). Shaggy also acted as the international icon for Ultimate Ear products for brand Logitech. In summer 2008, Shaggy contributed a song, which was a remake of the 1974 classic Kung Fu Fighting by Carl Douglas, for Pepsi Cola, He appeared in the television commercial alongside T-Pain and Tami Chynn.

An exemplary career that has spanned well over a decade, Shaggy has enjoyed cross-over success. But getting to the top hasn’t been easy, “everything changes when you are a reggae artist that falls under the American gaze. The recognition in Jamaica, while paramount, does not measure to the US’s validation of an artist.” This validation has catapulted Shaggy’s career – he is the only certified Diamond-selling Dancehall Reggae artist. However, Shaggy has remained humble, taking his career in strides. He has defied the odds, succeeded on his own terms and continues to break down barriers for those who dare to follow in his footsteps.